View all listings CRM Manager

Complex is seeking a CRM and Loyalty Marketing Manager to join our growing Audience Development team. You’ll know you’re the right person for this position if you have a passion for lifecycle marketing, geek out when it comes to subscriber behavior, closely follow a number of retention marketing programs and obsess over the latest email trends. 

This role will create, manage, and optimize multi-channel strategies across email, push, and messenger bots with the goal of maximizing customer lifetime value and driving customer loyalty. The ideal candidate will have 1-2 years of experience in digital marketing with a focus on customer retention and a deep understanding of email and loyalty marketing.

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  • Be responsible for increasing engagement with new and existing subscribers
  • Develop strategies to drive user growth across email, push, and messenger bot platforms.
  • Research and develop new platforms to reach our existing fans and find new ones
  • Work with sales team to monetize our email, push, and messenger programs
  • Help drive strategy around all of our customer engagement efforts, working throughout the organization and with editorial, marketing, and sales team
  • Develop and execute email and push marketing strategies to drive tune in for our featured and premium video content.
  • Manage the promo calendar across multiple channels, making sure to put the right content in front of the right recipient at the right time, as well as manage frequency caps
  • Creating and executing data-driven, segmented, dynamic campaigns delivered to the right people at the right time
  • Work with business Intelligence teams to report on weekly email KPI's like open rates and click through rates to continue to improve customer retention effectiveness
  • Work with product team to develop new means to reach fans and readers on the platforms they are consuming media.
  • Work with editorial team to develop email products that resonates with our subscribers
  • Constantly stay informed with best in class retention practices, including 1:1 personalization, triggers, email deliverability,  send frequency, subject line best practices and best-in-class creative approaches

Requirements:
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  • 1-2 years experience in digital media/e-commerce experience/mobile marketing
  • Experience managing and working within an ESP/CRM platform(s)
  • Experience working with and creating strategy for push notifications and messenger bots is strongly preferred
  • Must know Email best practices
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